Module Name, Abbreviated Name, Code
E-business, EBUS, COIY042H5
15 credits, level 5
The module is an introduction to the basic concepts of e-business and e-commerce, including presentation and discussion of the strategies and technologies involved. It discusses basic concepts of e-commerce, discusses and explains theoretical and practical issues of conducting business over the internet and the Web, and presents methods for evaluating user needs. Topics covered include:
The aim of this module is to present and discuss concepts and challenges of e-business, including a balanced coverage of both the technical and the management (operational, tactical and strategic) aspects of successful e-business. It covers business strategies, and technologies involved in the design and deployment of business on the internet and World Wide Web.
On completion of the module, students should be able to:
* discuss modern computing infrastructures from the perspective of the internet and organisations
* discuss and explain theoretical and practical issues of conducting business over the internet and the Web
* reflect on general principles revealed through practical exploration of specific tools, techniques and methods in e-business.
All dates and timetables are now listed in the programme booklets of the individual programmes.
A 4000-word essay (25%) and a two-hour written examination (75%)