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Module Description

Module Name, Abbreviated Name, Code

E-business, EBUS, COIY042H5

Credits, Level

15 credits, level 5

Lecturer

George Roussos

Online Material

Module web pages

Module Outline

The module is an introduction to the basic concepts of e-business and e-commerce, including presentation and discussion of the strategies and technologies involved. It discusses basic concepts of e-commerce, discusses and explains theoretical and practical issues of conducting business over the internet and the Web, and presents methods for evaluating user needs. Topics covered include:

E-business Infrastructure Selling and Marketing on the Web Web Server Hardware and Software Business-to-Business Strategies Virtual Communities Web Portals E-commerce Software Payment systems Security User Experience

Aims

The aim of this module is to present and discuss concepts and challenges of e-business, including a balanced coverage of both the technical and the management (operational, tactical and strategic) aspects of successful e-business. It covers business strategies, and technologies involved in the design and deployment of business on the internet and World Wide Web.

On completion of the module, students should be able to:

* discuss modern computing infrastructures from the perspective of the internet and organisations

* discuss and explain theoretical and practical issues of conducting business over the internet and the Web

* reflect on general principles revealed through practical exploration of specific tools, techniques and methods in e-business.

Timetable

All dates and timetables are now listed in the programme booklets of the individual programmes.

Assessment

A 4000-word essay (25%) and a two-hour written examination (75%)

Recommended Reading

  • Schneider G (2009), E-business, 8th edition.