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ECommerce Applications

Aims

  • to introduce a range of e-business models and investigate the relationship with the bricks & mortar model. Review the historical keys to success and failure and recent developments.
  • to specify and build a commerce-enabled store/website and examine what is needed both to develop and maintain the concept store.
  • to examine appropriate strategies and technologies for creating a successful e-business.
  • to consider the implications of mobility on e-business value chains.

Content

  • Task: Students specify and build an e-commerce website for a case study small business for an organisation of the students' choice.
  • Business models: Integration of e-commerce business models into a business. Business strategies. Value chain. Standards. Legal and financial issues.
  • Technical issues: Security. Integration. Availability, scalability and performance. Globalisation. Operational requirements. Tools for development and operation. Measuring performance. Mobility and location awareness.
  • Business benefits: Virtual communities. Auditing. Reviewing methods. Costs and benefits of different e-commerce services. Anytime-anywhere commerce.
  • Planning an e-business: Integration with legacy systems. Database tools.

Prerequisites

  • Introduction to Web Authoring or equivalent or basic HTML and CSS web page authoring.

Credits

  • 15 CATS points at Level 5 NQF