The module is an introduction to the basic concepts of e-business and e-commerce, including presentation and discussion of the strategies and technologies involved. It discusses basic concepts of e-commerce, discusses and explains theoretical and practical issues of conducting business over the internet and the Web, and presents methods for evaluating user needs. Topics covered include:
The aim of this module is to present and discuss concepts and challenges of e-business, including a balanced coverage of both the technical and the management (operational, tactical and strategic) aspects of successful e-business. It covers business strategies, and technologies involved in the design and deployment of business on the internet and World Wide Web.
All dates and timetables are listed in programme handbooks, found in the downloads section of individual programme pages.
- Timetable of all departmental teaching events
- Term dates
- Timetable for the week ahead (including venue information)
Enrolled students can find their personal teaching timetable and location of classes on their My Birkbeck profile.
AssessmentA 4000-word essay (25%) and a two-hour written examination (75%)
- Schneider G (2009), E-business, 8th edition.