Liftoff News http://liftoff.msfc.nasa.gov/ Liftoff to Space Exploration. en-us Mon, 24 Oct 2011 10:00:00 GMT Mon, 24 Oct 2011 10:00:00 GMT http://www.dcs.bbk.ac.uk/~jshahe01/rss.xml jshahe01@bbk.ac.uk Sexy URLs, or Default Routes Considered Harmful http://www.dcs.bbk.ac.uk/~jshahe01/mscais-sewn-search-optimisation.php#sexy Most Rails programmers are smart enough to use scaffolding for development purposes and abandon it before going live. This leverages the framework to increase productivity and decrease the amount of time it takes to see results. Mon, 24 Oct 2011 10:00:00 GMT http://www.dcs.bbk.ac.uk/~jshahe01/mscais-sewn-search-optimisation-01 Don't Repeat Yourself (In Your Content) http://www.dcs.bbk.ac.uk/~jshahe01/mscais-sewn-search-optimisation.php#dontrepeat Search engines penalize sites for internally duplicated content, which means multiple URLs on your website resolving to the same or strikingly similar pages. Mon, 24 Oct 2011 10:00:00 GMT http://www.dcs.bbk.ac.uk/~jshahe01/mscais-sewn-search-optimisation-02 URL Canonicalization http://www.dcs.bbk.ac.uk/~jshahe01/mscais-sewn-search-optimisation.php#canonicalization Strongly related to the above topic, Google/Yahoo/MSN have recently released a URL canonicalization standard. Mon, 24 Oct 2011 10:00:00 GMT http://www.dcs.bbk.ac.uk/~jshahe01/mscais-sewn-search-optimisation-03