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MScAIS Search Optimization for MSc by Mahadev Semwal

MScAIS Course and the task of MScAIS Search Optimization within www

Our webpage for MScAIS search optimization include techniques to optimize the search engine ranking of the website.
There are various tips for search engine optimization by Mahadev Semwal,MSc student.
Birkbeck provides MSc - MScAIS course where the students are given the task for Search Optimization.

There is no doubt anymore about the extreme importance of the search ranking a web page gets after a search in
Google search engine.
A high rank which is optimized by MScAIS can make the difference between a successful, or not much successful website.
A successful site in today’s world usually means also a profitable one.
In MScAIS search optimization we will learn how to optimize the web pages.
As an example, if someone was searching for hosting providers in the UK and searched in Google
for "hosting uk" probably would end up using one of the sites that are listed in the first page , if not the first one.
And because people tend not to go further than the two first pages of results, (sometimes they just stay in the first),
it’s of an extreme importance for any commercial web site to be listed in the first page.

Some search engines, notably Yahoo!, operate a paid submission service that guarantee
crawling for either a set fee or cost per click.
Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.
Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.
Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and

submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.
Search engine crawlers may look at a number of different factors when crawling a site.

MScAIS search optimization can not help to index every page

Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Google’s love is a hard love.
It rejects sites won’t stick to the rules, and only bestows its good favour now under tighter and tighter conditions.
Many sites that want to be loved by Google aren’t.
Instead they are neglected and frequently abandoned, and to make matters worse they often behave badly and seem deliberately rebellious.
These failings are usually, frequently and mostly self-inflicted through ignorance, not malice,
and yet Google has become very intolerant because much of this behaviour steadfastly attempts to pervert its mission to organize the world’s
information and make it universally accessible and useful .

Google is working harder and harder to bring bad behaviour into line and is prepared to discipline the innocent rather than risk the relevance of its results.
Despite this, Google’s rules are actually becoming clearer thanks to an industry "MScAIS Search Engine Optimizers" that is working hard to discover and communicate
the conditions that Google imposes. Google itself, on the other hand, remains very reluctant to tell the world how successful such efforts are turning out to be.
Keeping its secrets close to its chest to avoid further abuse, makes perfect sense if you are Google, but is deeply frustrating to web site owners the world over,
who recognise now, more than ever, that search has become one of the most powerful and cost-effective customer acquisition routes and want to make sure their web sites
are as successful in Google as possible.

Web Standards for search optimization

Developing web sites so that they adhere to best-practice Web Standards14 has an added benefit of making them extremely Google-friendly. The primary reason for this is that current techniques for the construction of web sites include the semantic organization of content and the separation of content from presentation, which makes for meaningful and highly compact code.
1. Separate Content and Style: All processes and styling that can be held in files external to the content document (HTML file) should be. This relates particularly to JavaScript and Cascading Style Sheets (CSS). Adoption of XHTML (eXtensible HTML) and CSS is the desired route. 2. Organize Content Semantically: The content within the HTML must be structured in line with its semantics. It is essential that HTML mark-up identifies the hierarchy and organization of the content, most notably using Header (H1, H2, etc.) and Paragraph (

) markers but including, for example, List items and Tables (for tabular data only, not for layout control). Presenting the content in this manner makes it as transparent and meaningful to Google as possible. 3. Labelling is Helpful: The use of ALT attributes in Image tags is an essential part of providing meaning to images whose content is effectively invisible to search engines, however such attributes are actually hidden to the majority to web users, so are only of marginal influence. Other labelling, such as the application of 'Title' or definitions to links and paragraphs is good practice, but not influential in terms of the content considered by Google. Remember Google is interested in satisfying its searchers, so presenting a page that doesn't show the content it actually has found in the HTML is hardly going to achieve that. 4. Hidden Content is Risky: There are many legitimate reasons for locating content within a web page which is not visible to a web visitor. This content can appear conditionally, depending on a user action, or it is present in order to label and identify elements. Google, however, is inherently suspicious of hidden content, because it has been used to attempt to increase the amount of relevant content in a page, without making the page look inappropriate to a user. Google works hard to identify content that is hidden and will be able to spot, for example, the fact that a font and a background are the same colour. It is also widely suspected that Google is interrogating your style sheets for signs that there is content tucked away from the sight of the visitor, but that is present in the HTML.

Source: E-Book - 50 ways to make Google love your website

Click Here to see syndicated feed from other sources

References:Wikipedia
---------------MScAIS Search optimization blog
--------------- How to make Google love eyour website