Web page optimisation for SERPS birkbeck

What is web page optimisation

The web page optimisation for SERPS includes processes such as adding relevant keyword and phrases on the website, editing meta tags, image tags, and optimising other components of your website to ensure that it is accessible to a search engine and improve the overall chances that the website will be indexed by search engines.

SERPS is a short term for search engine results page. SEO service provider utilizes the practice of search engine optimisation to increase the amount of visitors to a website by obtaining high-ranking placements in the search results page of search engines. Typically, a business will hire a service provider to improve its organic SERPS listings.

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